ADVERTISEMENT! A very popular word, the world is used to it, am certain 70%of people with business try it out. The reason it’s not yielding the same result for brand A as it is yielding for brand C is simple because there is a principle governing advert, doing effective advertising that will yield returns, has processes and they have to be followed for the results to be interesting.
HOW TO GO ABOUT EFFECTIVE ADVERTISEMENT
Have a target market:
The key demographics that you need to consider are gender and age range. With gender, your target market can be classified into male, female and adult (when the number of males and females are fairly even). In terms of age range, your customers may fall into one or more standardized age brackets used within the industry. These are as follows: 12-24, 18-34, 18-49, 25-54, or 50+.Be aware that your customer base may shift over time as a result of external factors such as the opening or closing of similar businesses, and the changing age demographics of your local community. It is important to be aware of these changes, as your advertising needs will change with them.
Target Location :
Placing your ads in locations where you know that your audience will see them eliminates the necessity to advertise everywhere and simply hope that the right people will see it. This is where being in tune with your target audience really makes a difference.
Draw up a budget:
If you’re feeling reluctant about spending your money on advertising, remember that advertising is essential for any successful business — you might provide the greatest product or service in the world, but if nobody knows about it you’ll never make any money.
Establish a company image:
This is a very crucial part to work on before advertising, because your audience would want to see a brand, and achievements, the world has evolved and nobody will put money into a mere say program, so before advertsing have portfolios and work done or service rendered available for potential customers if the need arises.
Think about your message:
A good ad will hook potential customers from the get-go and hold their attention just long enough for the company to make their pitch and convince consumers to choose their company’s product over the competitors.
Don’t try to please everybody:
This makes brands so successful because it sends a message perfectly tailored to the desires of its target market – An example Axe “wear our products and you’ll get all the hot girls”. Axe don’t care that their products aren’t appealing to women or married men, because they’ve got the market on 12 to 24 year old males
Although, it takes time and some money, good advertsing brings more to the table, than any other single action your business undertakes, it is a fun process which gives your business a chance to show it’s creative side.
Djtech giving shape to your ideas.
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